I remember a former government secretary announcing their campaign with the tag line - Let's Do It.
I just like how it emphasizes call to action that engages the receiver of the message.
In digital marketing seminars and blogging conferences I have attended, most often than not, it became advertorial or promotional rather to focus on content. Some may look affordable, but sometimes we end up wasting money or time, and even both. This is where I'm coming from, I wanted the audience to have more from what they expected. I've been teaching in a university and conducting seminars in various places handling major business subjects, leadership talks and other topics. I discovered that there's really something more when you engage the audience with certain activities. Ideas and theories become well understood through hands-on experience, but arriving with critical modules require preparations.
On November 17, 2012 from 1-6pm at the 3rd floor of A. Venue Mall, Makati Ave. a digital marketing workshop will happen. It has been a year since I launched this blog, The Teacher Is Blogging, and I have seen that it grows as a venue where people can find more interesting analysis of every day events. You may say that it is a celebration, indeed the engagements will be very exciting as prizes will be given away by my sponsors. Best of all, for a very reasonable fee of PHP1,000.00 already includes a good set of snacks as provided by Chef Vonn Events and Catering Services. This event is also sponsored by BigShift Creative Centrale, one of my favorite hang-outs in Makati City. (They hold their regular Friday gig, Acousteoke)
What are the topics and who are the speakers?
From Internet and Mobile Marketing Association of the Philippines (IMMAP) as one its Board of Directors, Coni Cruz. She was one of the facilitators and mentors in the E-Learning Edge behind the program of Certified Digital Marketers in cooperation with ADMU. Currently she is the Digital Strategy Manager at Henderson Blake. With her expertise, she can definitely bring industry practices particularly in setting up an effective digital campaigns.
He is a household name in every blogging conferences with strong SEO corporate background. Tof Salcedo is the Founder and Director of SEOPinas Web Consulting and Design. He will handle effective blogging techniques either you're a new or aspiring blogger. If you think blog simply ends by just simply publishing it online, well that's an old trick and got to be updated asap.
Then yours truly, aka LiberatingJepoy a member of the Academe, a Certified Digital Marketer and with extensive offline and online marketing expertise. My blog reveals my affiliations and projects that I have been sharing to all my readers and since a lot of my friends and colleagues have been suggesting me to conduct sort of a gathering, since they get a lot helpful tips and I have a gift of gab, and then with the help of some friends, this digital marketing workshop is indeed in green light!
With my background in events and Academe what can you expect?
- Program starts on time and with flexibility, flexibility to the sequence of events, there are a lot of things to be tackled and let's figure out what causes the most effective strategies and even what went wrong? Remember Bayo campaign boos? How about Veet with Daniel Matsunaga? Well those are just a few, and of course can we forget the CyberCrime Law?!
- Fun engagements, not just unfreezing sessions, group dynamics on case studies. No technicalities, everything has a helpful template format to assist the participants, and yes there is limited number of participants. I wanted to ensure that all will be given a chance to ask questions or make suggestions directly.
- and other complimentary information or hand-outs, most of all PRIZES from the sponsors. The participation in this event will provide advantages in future workshops and/or events.
So to avail Early Bird Discount of 20%, reserve now until November 10, 2012 thru payment at BPI - 3569-1382-63, kindly take a snap shot of bank receipt and send it via email firstname.lastname@example.org
So this Christmas, as we start a new year, let's understand more what can either as individuals or brands could do online. Instead of our hesitations, let's strengthen our online prowess.
Let's Do It! Register and see you there!